3 Incredible Ways to Market Your Brand Using Waterproof Stickers
It’s no secret that marketing your brand can be a challenge. You want to stand out and make an impression, but you might not have an unlimited budget.
That’s why sticker marketing is becoming more and more popular. Stickers are affordable, easy to use, and just plain fun.
In this article, we will not just introduce you to any type of sticker, but we will specifically focus on custom waterproof stickers – the sure-fire way to make your sticker campaign last.
Find out how to make them work for your business.
- Stick them to promotional products
When you’re looking for a way to market your brand, using promotional products is always a great option. But getting them custom printed can suddenly increase the price dramatically.
But not with stickers. Choosing custom stickers allows you to get your own logo design onto your merchandise for a fraction of the price.
And the best thing? With waterproof stickers, you do not have to worry about their longevity. Your customers can use them outside or even put them in the dishwasher – perfect if you are giving away free water bottles or mugs.
- Leave them in high-traffic areas
Stickers work beautifully as a completion of your multichannel marketing. While you are putting a lot of effort into your digital marketing, it is easy to neglect your offline presence. With cool logo stickers, you can easily fill that channel.
It is easy to ignore online messages. We close the pop-up or ignore the add. Offline marketing can be more successful simply because it becomes part of a consumer’s life.
On top of that, there are fewer competitors trying to fill that channel, which increases your chances of reaching new customers.
So, how can you use stickers for offline marketing? Here are a few ideas:
- Stick them on your shopfront window
- Use them on cars and bikes
- Stick them to lamp posts and billboards
- Hand them out at events
- Send them to customers
If you’re looking for a way to show your appreciation to your customers, waterproof stickers are the perfect way to do it! Unlike other promotional tools, people actually appreciate stickers.
That is because we do not see them as a form of advertising, but think of them as thoughtful gifts. Interesting, right?
When we are given a gift, we feel indebted to the person or organization who gave us the gift in the first place. Think of it as a favour.
This desire to return the favour can then translate into a repeat purchase, a well-meaning recommendation, or a great review – all for the price of a few custom stickers.
And now it is up to you. How will you be using your waterproof stickers for your marketing? Let us know in the comment section below.